Sarah HolgadoBusiness Director

With a master’s degree in Marketing and Business Management from EDHEC Business School, Sarah Holgado started in marketing at L’Oréal and LVMH, before joining Publicis Singapore in 2014. She mostly worked on campaigns for AXA, Audi, SANOFI and L’Oréal in the Asia Pacific region. She rapidly expanded her field of expertise with the launch of digital and tech campaigns, leveraging artificial intelligence and virtual reality.

In 2017, she enriched her experience by working on a global Coca-Cola campaign, in close collaboration with Publicis London. With an international and digital experience, Sarah joined Romance in February 2018 as senior account manager in charge of the Audi account and Intermarché digital projects. Since January 2022, she has also been in charge of the agency’s development, with Arthur Amis, as business director.