Jérôme LavillatHead of strategy

Graduated with a brand strategy master from Sup De Pub Paris, Jérôme starts his career in BDDP&Fils (Ici Barbès), before integrating W&Cie’s (Havas) strategic planning department. During this period, he works on corporate, retail and advertising problematics, notably for brands like Accor, Peugeot, Center Parcs.

In 2014, Jérôme joined DigitasLBi (Publicis Sapient) to develop an “innovation offer” and work notably during this time for Thalys, La Poste, Nissan, Caisse d’Épargne..

In 2017, he joined Romance as senior strategic planner, to work particularly on Intermarché. Since then, he also works for others major brands of the agency such as Ricard, Santé Publique France or Europe 1.