The Jekyll & Hyde sides of the new Audi S6 and S7
To announce the Audi S6 and Audi S7 models, Romance has created an international campaign for Audi that rejuvenates the iconic “Dr Jekyll & Mr Hyde” classic story and draws a thrilling parallel with the stunning performance that lies behind the magnificent design of the cars.
The films, shot by acclaimed director Alex Courtès (Grammy Award & UK MVA winner), open in a foggy atmosphere when we hear a powerful voice reading the exulting moment in the original book when Dr Jekyll turns into Mr Hyde. As the scenes become incredibly intense, we discover the S-badges, revealing the appearance of Mr Hyde and unleashing the cars into the London night.
The campaign was launched globally in April 2019, on all Audi channels.