We are all great poker players.

This is what the 3 films of this campaign intent to demonstrate. Each film stages an average player at a key moment of a poker game. When the doubt starts to sneak in their mind, a voice-over comes in and starts to explain to the player not only why he shouldn’t doubt but also why, thanks to his past experiences, he is going to win this hand. Each film illustrates a different poker situation: bluffing, being bluffed and reading tells. “Next time it’s on me”, “I’ll take care of your car as if it was mine”… we all have this friend who has bluffed us so much that he can’t bluff us anymore.