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I million winners a day, that’s a lot of stories to tell
illikoAfter 10 years of communication centered on its products and the range of lottery scratchcards, illiko is betting on a new communication territory that showcases its brand and its players.
This platform, articulated around a truth unknown to the French: “illiko, it’s more than a million winners per day”, will illustrate the range but above all the instantaneousness of the winning scenes offered by the game.
Supported by a new brand signature “A single ticket is enough”, the campaign reveals the portraits of winners and the reactions of players and their relatives when they discover their winnings, with accuracy, humor and complicity.