New chapter for Audi’s used car program campaign
Due to a lack of semiconductors, the automotive sector in the new vehicle market is in a state of disarray. This global shortage is gradually affecting all manufacturers. Finding a car before the first quarter of 2022 is now almost impossible. Conversely, the used car market is the segment that is driving the automotive business. It is up 17% since the beginning of the year.
Against this backdrop, Audi has decided to expand the Audi Occasion :plus label to include models between 5 and 8 years old, in order to reach a new, younger audience with greater price sensitivity.
In line with the territory established since 2020, Romance is unveiling the new part of the “Age is just a number” campaign.
Echoing the expansion of the target and the label, the campaign shows how time has no hold on used Audi Occasion :plus more and how an Audi Q3 goes from owner to owner while remaining timeless. Thanks to the slowshutter technique, time flies at full speed in a minimalist and uncluttered environment, in perfect harmony with the brand’s other communications.