Although the French people are increasingly turning to the used car market, they remain highly demanding when it comes to the quality and expectations of the cars.
In this context, Romance has launched a new communication platform for the Audi used car label, «Leave nothing to chance», focusing on its expertise and tangible benefits such as the 110-point check or the 24-month warranty.
To mark the launch of this new platform, the agency has developed an unprecedented advertising campaign that breaks away from the conventions of the automobile sector.
To highlight the brand’s iconic models, the film leverages a classic piece of music: Beethoven’s 9th Symphony. However, like used vehicles that must be fixed by an expert before being sold, the famous melody is also altered and gradually «repaired» as the Audi expert carries out the checks. This innovative idea reflects the brand’s philosophy of striving for perfection in every detail.
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