Because becoming a parent isn’t always easy.
Becoming parents is a key moment in life. A moment where many things change, including consumption habits. For any retail company, this moment is an opportunity to convince new long-term consumers.
From that perspective, Pommette, Intermarché’s babies dedicated private label, plays a strategic role for the whole brand galaxy. And yet, retailers’ label are always perceived as less qualitative than national brands.
Being both producer and retailer gives Intermarché the opportunity to adapt itself to its consumer needs and to conceive innovative ways to sell products.
Beyond the TVC, this campaign was also brodcasted in press trough a large media plan in France.