The taste of colors


Did you know that colors influence our taste ?

Strawberry with the taste of apple, minty lemon, vanilla with a blackberry flavor – surprising, isn’t it? These kooky combinations are at the center of this campaign for the retailer Intermarché. The film was created for the launch of “L’Essentiel” (Essential), a new range of natural products with no colors, preservatives or additives. “The taste of colors” highlights the deceptive influence colors have on our perception of taste and promotes the idea of the natural ingredients that used in the “L’Essentiel” product range.

Beyond the TVC

This campaign is one of the 50 events orchestrated by the brand and the agency, deployed on TV, in press and throughout social networks.

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