Un million de gagnants par jour, ça fait beaucoup d’histoires à raconter

illiko

After 10 years of communication centered on its products and the range of lottery scratchcards, illiko is betting on a new communication territory that showcases its brand and its players.

This platform, articulated around a truth unknown to the French: « illiko, it’s more than a million winners per day », will illustrate the range but above all the instantaneousness of the winning scenes offered by the game.

Supported by a new brand signature « A single ticket is enough », the campaign reveals the portraits of winners and the reactions of players and their relatives when they discover their winnings, with accuracy, humor and complicity.