Frederick LungCreative director

Fred began his career in 2006 at Fred&Farid, where he gained solid experience working for brands such as Wrangler, Diesel, Adidas and Paris Match. He then joined McCann Paris where he worked with George Clooney on the Nespresso brand and simultaneously launched campaigns for Durex and INPES. Three years later, he began his digital transformation by joining DigitasLbi, where he developed integrated campaigns for brands such as Pastis 51, Médecins Sans Frontières and Hermès. His experience at DigitasLbi allowed him to acquire strong skills in UX thinking, HTML development and social listening.

During these years, Fred has been widely rewarded for his work, with a track record of more than 40 international awards (Cannes, Eurobest, Clio, etc.). He finally joined Romance as creative director in 2017 and developed campaigns for brands such as Intermarché, Santé Publique France, Armée de L’Air and NRJ Mobile.