After having moved audiences everywhere with the 3-minute ad » L’amour l’amour » in 2017, Intermarché successfully re-awakened cherished childhood memories for the Christmas season with « J’ai tant rêvé » a year later, naturally creating high expectations for the next ads.
So, how could we surprise people for the third time using the same ingredients? How could we tell a big story that speaks to everyone, to the prism of the insight « we all have a reason to eat better » and and the brand mission: help people eat a bit better everyday ? Keep capitalizing on « love » like the previous films, but this time focus on something that no one in the world can avoid: the path of recovery after losing someone we deeply love.
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