Because we know french people miss sport
March 2020, containment is imposed to the largest part of the world, and so, to everyone in France. Even sportsperson.
The latter, missed sport so much than they are ready to unlock their imagination to find everyday new ways to practice sport. The most anecdotal object or task can become a great way to practice.
Decathlon, French distributor and conceptor of sport’s equipment knows sportsperson better than any other.
And that’s why they decided to offer support and solutions to help French people practicing at home : online lessons, mobile coaching app and online platform become free until mi-april.
And to promote this generous gesture, a tvc campaign of tree 20’’ movies has been realised and produced during containment, paying tribute to sportsmen’s determination and imagination.