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illiko turns everyday life
illikofrom ordinary to extraordinary
Give yourself the chance, every day, to do things that are out of the ordinary. Make the ordinary extraordinary. With Romance, FDJ refocuses the communication platform of its illiko brand around profit and celebrates its power to transform everyday life. This new fun, light and fashionable territory allows the brand to be brought back to its time. Playing with the codes of entertainment and internet culture to express the playful and simple aspect of illiko games, the new platform is launched with a first film narrated by French comedian, director and actress Melha Bedia.