We are all great poker players.

This is what the 3 films of this campaign intent to demonstrate. Each film stages an average player at a key moment of a poker game. When the doubt starts to sneak in their mind, a voice-over comes in and starts to explain to the player not only why he shouldn’t doubt but also why, thanks to his past experiences, he is going to win this hand. Each film illustrates a different poker situation: bluffing, being bluffed and reading tells. A pull-up bar that is now a cloth line, a book that has never been read… these are few of the pieces of evidence that we all bluff ourselves from time to time. And if you can bluff yourself, you can bluff anyone.

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